Eric Giroud was born in La Chaux de Fonds and spent his youth in a cultural and artistic environment in Switzerland. From a very early age on, he is fascinated by music and drawing. He studies music up to the age of twenty, and imagines it is going to be his career; however this shall not to be the case, as eager for curiosity and adventure, his destiny is to move on to other horizons…

He learns architecture and works in this domain up to the age of thirty. At the beginning employed in different studios, he later opens in 1992 his own bureau. Although he enjoys practising architecture, he still has a doubt about wanting to do so all his professional life.

Therefore he gives up his studio and goes on a long journey abroad, which takes him to Dakar in Senegal, where he finally spends a year and a half. This stay is full of discoveries and adventures that are to be very beneficial for the future.

As soon as he gets back in 1995, Eric Giroud works for different creative studios in Switzerland. He discovers and practices graphics, packaging and product design. Designing objects marks the real turning point, a new horizon and a feeling of deep passion. Creating products involves a profound human adventure and relates to factors up till then unknown to him.

At the same period Eric Giroud discovers a delight for contemporary art and becomes a connoisseur and art collector. As a great source of inspiration, visual arts and music play a very important part in his approach to design.

Eric Giroud created his own design studio in 1998 and mainly focuses on the design and development of timepieces. He considers his job an interface between man and industry. His method of work is mainly based on human exchanges and research, both stylistic and technical.